Privacy Policy | Canadian Hockey League

Last Updated: January 1, 2024

CANADIAN HOCKEY LEAGUE PRIVACY POLICY

This Privacy Policy describes the manner in which the Canadian Hockey League and its affiliates, Member Leagues, and Teams (collectively, the “Canadian Hockey League”, “CHL”, “we”, “our” and “us”) collect, use, and disclose personal information through our interactions with you and through our products, services, official website (the “CHL Site”), official mobile app, and any other online service that displays or provides an authorized link to this Privacy Policy (collectively, the “Services”).

The official webpages for the Member Leagues and all Teams of the Canadian Hockey League are part of the CHL Site and are governed by this Privacy Policy.

For the purposes of this policy:

“Personal information” means information about an individual that can be used to identify them.
“Member Leagues” means the Western Hockey League (WHL), Ontario Hockey League (OHL) and the Quebec Major Junior Hockey League (QMJHL), which are all part of the Canadian Hockey League.
“Teams” means all hockey teams that are affiliated with any Member League within the Canadian Hockey League.

By using our Services and/or providing your personal information to us in connection with any of the Services, you acknowledge that you have read this Privacy Policy, accept all of the terms and conditions herein, and consent to the collection, use and disclosure of your personal information as described in this Policy.

COLLECTION OF PERSONAL INFORMATION

When you interact with the Canadian Hockey League through our Services, we may collect data including personal information from you or from other sources.

The user information collected by the Canadian Hockey League includes the following:

Contact and personal information that we collect directly from you when you interact with our Services. This data may vary, but will typically include your name, mailing address, email address, and any other personal information that you provide to us through, for instance, customer service inquiries or other feedback.
User credentials, including username, password, password hints and other security information used to create an account and authenticate users of the Services.
Device and usage data in connection with your use of the CHL Site and mobile app. Device data includes such as the type of device, operating system installed on the device, device settings, IP address, and device identifiers; usage data includes the programs and features you access, the items you purchase, and the duration and frequency of your browsing activity. Please see the section below entitled “Cookies, Web Beacons, and Other Technologies” for further details.
Payment information, such as credit card information and billing address.

Activity information, such as the content of searches you perform on the website.
Information about your interests and preferences, such as your communications preferences. In addition to what you provide directly, we may infer your interests and preferences from other data collected through the CHL Site and mobile app as described in this Privacy Policy.
Third party integrations. If you connect your use of the Services through a third-party (including a social media platform), the third-party may share certain information from your third-party account with us. As their practices may differ, we recommend you consult their privacy policies for details on what information they may transfer or disclose to CHL.
Other third-party data, such as data from our affiliates, partners or vendors, data brokers or public sources. For example, we receive personal information from our online ticketing partners (e.g., Ticketmaster or individual venues) in accordance with their own privacy policies and agreements, so we can see who has bought tickets to which game. We also receive personal information from the e-commerce platforms that sell official CHL Team merchandise, which can include your purchase history and payment information. We recommend that you consult the privacy policies of these websites for further information on their information-sharing practices.

The CHL, the Member Leagues, and the Teams have harmonized their Privacy Policies such that all Member Leagues, Teams, and the CHL may collect personal information from each other for any of the purposes set out below. Please see the section below entitled “Sharing and Disclosure of Personal Information” for further details.

USE OF PERSONAL INFORMATION

The Canadian Hockey League, its Member Leagues and its Teams do not use your personal information for any purposes other than those described below. The CHL, a Member League, or a Team will ask for your separate consent if it wishes to use your information for any other purpose(s).

These purposes are:

providing you with the products, promotions, services, newsletters, and information you request and responding to correspondence that we receive from you;
contacting you via email and otherwise about your account, products, services, contests, and events that we think might be of interest to you;
sending you promotional material or special offers on our behalf or on behalf of our marketing partners and/or their respective affiliates and other third parties (you may choose not to receive such offers);
processing transactions, creating accounts, providing technical and customer support, administering participation in our events and promotions, and otherwise providing the Services to you;
maintaining or administering the Services, performing business analyses, conducting analytics and market research and identifying other audiences with similar interests, or for other internal purposes to improve the quality of our business, the Services, the CHL Site, and other products and services we offer;
Protect our users, Teams, and Member Leagues by enhancing our ability to detect and prevent fraud and potentially illegal activities in connection with our Services; and
customizing and personalizing your use of the Services.

The Canadian Hockey League does not intentionally collect, use or disclose personal information of persons under the age of 14 years old except as permitted by applicable law. If we discover that we have collected personal information from a person under the age of 14 years old other than as permitted by applicable law, we will delete it. If you believe that a child under your guardianship has provided their personal information to us without consent, please contact us.

DE-IDENTIFICATION OF PERSONAL INFORMATION

We may de-identify any personal information that we collect so that it no longer can be used to identify you or any other individual. We may then use and disclose it to conduct analytics and research, in accordance with all applicable privacy laws and regulations.

SHARING AND DISCLOSURE OF PERSONAL INFORMATION

Sharing Internally between Member Leagues and Teams

Your information may be shared internally within the Canadian Hockey League between representatives of different Member Leagues and Teams, each of whom is part of the CHL and is governed by this Privacy Policy. The CHL, Member Leagues, and Teams may share information with each other for the following purposes:

To conduct data analytics, consumer and/or market research related to our Services. This may involve merging personal information derived from multiple sources, including Member Leagues and Teams, for profile compilation purposes.
To utilize data analytics, consumer and/or market research for the purpose of improving our Services.
To send tailored communications and other marketing messages to select recipients about our Services and other offers.
To meet legal obligations and manage risk to health, safety, our properties or our personnel.

Sharing and Disclosing to Third Parties

We will only share and disclose your personal information to parties outside of the Canadian Hockey League as set out in this Policy, or otherwise with your explicit prior consent.

We may share or disclose personal information to the following categories of third parties for the purposes described below.

Service Providers. In connection with the provision of our Services, we may share personal information to our third-party service providers that support our business operations, who use the information on our behalf to provide us with the following services:

Processing payments (e.g., from ticket sales).
Hosting the CHL Site (including CHL TV and the Member League and Team sites).
Assisting in the delivery of our Services.
Storing and protecting our data.
Conducting market studies and data analytics.
Marketing and promoting our Services.

Our service providers are given only the information they need to perform their designated functions on our behalf, and they are never authorized to use or disclose your personal information for any other purposes.

Select Business Partners and Third Parties. We may also share your information with select business partners and trusted third parties that are not service providers. These partners may include our sponsors and broadcast partners, [NTD – all such parties should be listed here].

These partners or third parties are then able to use your information for their own purposes, including to provide you with special offers, promotional materials, and other materials that may be of interest to you. Any such communications that are not from CHL are not within CHL’s legal responsibility and are not subject to this Privacy Policy. The partners/third parties are responsible for obtaining your meaningful consent to receiving them in accordance with privacy and anti-spam laws.

We take all reasonable measures to help ensure that these third parties protect the confidentiality, integrity, and security of any information we disclose to them. Where required by law, we will ask for your consent before sharing information with these third parties. In other cases, we rely on your consent through this Privacy Policy and you always have the option to withdraw your consent at any time. Please see the section below entitled “Your Privacy Rights” for details.

Third-Party Advertising and Web Analytics Partners. Some of the content, advertising and functionality on our Services (including the CHL Site and mobile app) may be provided by our third-party advertising and web analytics partners.

We disclose personal information about your online activities to such partners (either alone or in combination with information collected by cookies, as detailed in the section below entitled “Cookies, Web Beacons, and Other Technologies”). Both we and our partners may use this information to perform analytics about your use of the Site and the mobile app and to serve you with personalized advertisements. Our partners may use the Personal Information we provide to them for their own purposes (including advertising) as well.

These partners are:

content providers including [list them by name], which may operate contests, sweepstakes, fantasy or interactive games or public forums on our Services;
retail and other companies that may process transactions including [list them by name], provide customer service, and perform other related functions;
advertising providers including [list them by name], which may help us and our advertisers provide ads (on our Services or elsewhere online) that are tailored to users’ interests and understand users’ response to those ads;
audience-measurement companies including [list them by name], which help us measure the overall usage of our Services and compare that usage to other online services; and
social networking services including [list them by name], which enable you to log in to certain of our Services, to comment on content available on our Services, and to share things you find on our Services with your social network.

Legal Reasons. The Canadian Hockey League and our affiliates and service providers may disclose personal information to third parties as part of a legal process, to protect its legal interests, or as required or permitted by applicable law. This means we may disclose your personal information to third parties in order to:

Protect the legal rights, safety, and security of the Canadian Hockey League, our affiliates, subsidiaries, business partners and the users of our Services;
Respond to and resolve claims or complaints;
Prevent fraud or for risk management purposes;
Enter into a business transaction involving the Canadian Hockey League or one or more Member Leagues and/or Teams during which personal information may be transferred as an asset; or
Comply with or respond to law enforcement or legal process or a request for cooperation by a government, regulatory or other entity.

Where a disclosure of your personal information to a third party is required by applicable law, we will take reasonable measures to notify you prior to complying with such requirements if we are legally permitted to do so.

With Your Consent. We may also share or disclose your personal information for any other purpose when you have given us valid consent.

Cross-border transfers

Your personal information may be transferred to, stored in, or otherwise handled in jurisdictions outside of your home province or outside of Canada, where we have service providers or third-party partners operating in such jurisdictions. When your personal information is handled outside of your home jurisdiction, it may be subject to lawful access by the regulatory, government, or law enforcement authorities of that jurisdiction. When we transfer your personal information outside of your home province or outside of Canada, we will take reasonable steps to protect your information in accordance with applicable data protection laws and this Privacy Policy.

LINKS TO THIRD PARTY WEBSITES

Our website may contain links to other websites or platforms that the Canadian Hockey League does not own or operate. Also, links to our website may be featured on third party websites or platforms on which we advertise. This includes links to third-party websites selling tickets to Canadian Hockey League games and events and/or merchandise related to the Canadian Hockey League, its Member Leagues and its Teams.

Except as provided in this Privacy Policy, we will not provide your personal information to these third parties without your consent. We may provide links to third party websites or platforms as a convenience to the user. These links are not intended as an endorsement of or referral to the linked websites or platforms.

The linked websites or platforms have separate and independent privacy statements, notices and terms of use, unless otherwise stated. We do not have any control over such websites or platforms, and therefore we have no responsibility or liability for the manner in which the organizations that operate such linked websites or platforms may collect, use or disclose, secure and otherwise treat personal information.

COOKIES, WEB BEACONS AND OTHER TECHNOLOGIES

Our Services may use online technologies called “cookies” and “web beacons”, as well as other local storage technologies to collect information about your device and browsing activity.

Cookies are text files that are placed in your device’s browser that can then be used to help recognize your browser across different web pages, websites and browsing sessions. The information they collect can include, for example, the date and time of your last visit, a given answer to an online question, or your browsing activity (e.g. how long you spent on a given page on the Site). Cookies can also enhance your web experience by, for instance, recording your navigation preferences for a given website or saving your usernames and passwords.

Web beacons are small pieces of code placed on web pages that can communicate information about your browser and device to a server, which can provide information about how many users visit a webpage.

We may use cookies, web beacons, and other similar local storage technologies for the following purposes:

analyzing user trends on the CHL Site and mobile app,
administering the Services and improving user experience,
analyzing how users interact with the Services, and
gathering demographic information for marketing and analytics.

You can adjust your browser or device settings to prevent cookies from being stored on your device or to prevent them from being used to track your activity online, or to notify you when a cookie is being sent to your browser or device. However, if you decide not to accept cookies from us, you may not be able to take advantage of all of the features and functionalities of our Services. For more information about whether these settings are available, what they do, and how they work, please consult instructions provided by your browser or device.

Where required by applicable law, we will not activate cookies used for profiling, tracking, or location without your consent.

SECURITY OF PERSONAL INFORMATION

We understand that data security is a critical issue for our users, and we are committed to safeguarding your personal information.

The Canadian Hockey League has implemented reasonable administrative, technical and physical safeguards designed to protect against the loss, theft, and unauthorized access, use, modification, destruction, interference, or disclosure of the personal information in our custody and control.

We have also developed, comply with, and regularly review and update internal privacy policies and procedures that govern our protection of personal information, how and when we retain and destroy personal information, and how we respond to privacy questions and complaints.

Your online access to some of your information may be protected with a password that you select. We strongly recommend that you select a unique password that is difficult to guess and that you do not disclose your password to anyone. We will never ask you for your password in any unsolicited communication (such as letters, phone calls, or email messages).

DATA RETENTION

We will retain your information for only as long as we need it for the purposes for which it was collected (as outlined in this Privacy Policy), or otherwise as long as required or permitted to comply with our legal obligations.

YOUR PRIVACY RIGHTS

Withdrawing consent and opting out

You have the right to withdraw your consent to the collection, use and disclosure of your personal information by the Canadian Hockey League at any time. If you wish to withdraw your consent for some or all of the purposes outlined in this Privacy Policy, please contact us in writing using the contact information listed below. Please note that if you withdraw your consent for the purposes that are necessary to provide the Services, we will no longer be able to provide you with some or all of the Services.

The Canadian Hockey League, its Member Leagues and its Teams will only send you direct electronic offers, updates, newsletters, and/or promotional material if you have opted in to receiving them. You always have the right to opt out of receiving such messages at any time. The instructions for opting out will be provided in the form of easy-to-follow unsubscribe directions in the messages themselves. Please contact us using the contact information listed below if you have difficulties opting out for any reason.

Access to and correction of your personal information

You have the right to request access to the personal information the Canadian Hockey League maintains about you at any time.

While we make reasonable efforts to ensure that any personal information we maintain about you is accurate and up to date, you are responsible for updating the Canadian Hockey League about any changes to your personal information that can affect our provision of the Services to you. If the personal information we maintain about you is inaccurate or incomplete, you have the right to request a correction of your information at any time.

Please contact our Privacy Officer using the contact information listed below to submit an access or correction request. If we are legally unable to fulfill some or all of your request, we will provide you with the reasons why.

CHANGES TO THIS PRIVACY POLICY

This Privacy Policy may be updated periodically to reflect changes to our personal information practices and/or the laws applicable to same. The revised Privacy Policy will be posted on the website. If we make any substantial changes to the way in which we handle your personal information, we will take reasonable measures to notify you.

If you have any comments, questions, or concerns about this Privacy Policy or the CHL’s personal information handling practices, or would like to submit a request in connection with your privacy rights, please contact our Privacy Officer at:

Privacy Officer

Canadian Hockey League

5401 Eglinton Avenue West, Suite 202

Etobicoke, Ontario, Canada

M9C 5K6

Phone: 416-332-9711

Email: support@chl.ca